Bassi Lichtenberg, a Hamburg-based graphic designer and photographer, traces his practice back to self-portrait experiments he started at 14, posting them for feedback before he had any formal training — a starting point that still shows in how personally he talks about mood and emotional impact over technique for its own sake. “I think of it as capturing a moment,” he says, “focusing on mood and emotional impact.”
His current work folds AI-generated imagery into that same instinct rather than replacing it, producing branding and fashion visuals that move between digital and physical media. One of his more notable projects was a photo series for the “Mythos Chanel” exhibition at Hamburg's Museum für Kunst und Gewerbe, alongside freelance consulting work helping brands rethink their visual identity.
Lichtenberg treats AI less as a threat to the field than as pressure that raises the baseline for everyone in it. “AI will push us to rethink creativity itself,” he says, “raising the bar for what's possible.” He stays active in online creative communities partly to keep that feedback loop live, and describes the collaborative side of the work, AI-assisted or not, as the part he still finds most rewarding: “Every collaboration brings opportunities to experiment, which I find incredibly rewarding.”
