Lara Lawn and Neil McMullan built Inneraxis around a specific bet: that the identity patterns therapy spends years untangling can be shifted meaningfully faster, using neuroscience rather than talk alone. The pair, who between them have spent more than 15 years studying the brain, developed protocols meant to target the subconscious blueprints underneath things like chronic anxiety or a fear of visibility, rather than just managing symptoms around them.
Their method leans on brain plasticity — the fact that the brain physically rewires itself in response to experience and repeated thought — layering in neural wavelength work, multisensory stimulation and embodied feedback to guide the brain into states where that rewiring can actually stick, built as a step-by-step system that doesn't require constant outside intervention to keep working.
The company says it has grown past €1 million in revenue with 300 percent year-on-year growth and now serves more than 10,000 clients globally, expanding across Europe, North America and Latin America, with adoption spreading among coaches and psychologists using the framework alongside their own practices. Lawn and McMullan frame the underlying premise plainly: “If artificial intelligence can evolve in weeks, why should human transformation still take years?”
